The nicotine bag brand ZYN under Philip Mo International (PMI) has carried out brand renewal in the UK market, introducing a new packaging design and multiple flavor upgrades. It has added a 1.5mg ultra-low strength product and also launched two new flavor products, “Spearmint” and “Apple Mint”.
Key points:
- ZYN nicotine bags have been given a modern look in the UK, with clearer labels.
- A new 1.5mg ultra-low strength product has been added to meet the needs of adult users, with a golden flashing label.
- Launch two brand-new flavors. Spearmint and Apple Mint.
ZYN Updates Packaging Design and Expands Product Line in the UK
Philip Morris Limited (PMI Limited) recently disclosed that the company has given a brand-new look to its nicotine bag brand ZYN and added two new flavors to its product line at the same time. ZYN nicotine bags now adopt a fashionable and modern design and help users distinguish different concentrations and packaging forms through clearer labels.
For existing adult users who wish to try nicotine bags. ZYN has added 1.5mg ultra-low strength products to its product range. The labels of these products are marked with gold flashing.
Furthermore, Icy Blackcurrant 12.5mg and Icy Mint 12.5mg were updated to Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg, respectively. While Chili Guava and Espresso were renamed Guava Spice and Coffee, respectively.
Introducing two new flavors with low-strength products
To meet the popular taste preferences of adult nicotine bag users in the UK. ZYN has also launched two brand-new flavors: Spearmint and Apple Mint. The former has three versions of 1.5mg, 3mg and 6mg, and the latter has two versions of 3mg and 6mg. Meanwhile, ZYN has also added a higher-dose 3mg version for its popular Citrus flavor.
The rebranded ZYN product line, new flavors and intensity levels are currently available on PMI’s digital trade participation platform HEATWAVE OPEN and will be gradually expanded to the wholesale channel in the coming months.
- Dor Matot, the head of ZYN in the UK and Ireland, said: “After achieving a growth of 1253% in 2024, now is the time for the ZYN brand to enter a new stage.” We enhance brand awareness for adult smokers and nicotine users.
