United Wholesale’s UK Scotland (UWS) has launched an e-cigarette delivery service. It claims to offer retailers across the UK, including ELFBAR, exclusive brands with margins of up to 50%, LOST MARY, and, to help UK retailers tap into the market, well-known brands such as SKE and IVG and exclusive partner products.
UK wholesaler launches vape delivery service
According to Better Retailing, on August 22, United Wholesale Scotland (UWS) launched a new vape distribution business that it claims will enable retailers across the UK to offer exclusive brands at “market leading prices” and the average price of 50% to access exclusive brand margins.
The service, United Vapes, officially launched last week and offers core brands such as ELF BAR, Lost Mary, SKE, and IVG from exclusive partners such as Japanese manufacturer Gippro, with 16 brands working with the company.
“United Vapes” is open to retailers across the UK, with goods delivered from the UWS warehouse in Glasgow, UWS said. There is no minimum purchase requirement, but delivery is free for orders over £150. Once dispatched, stores have a 2-7 day delivery date, with additional next-day or Saturday delivery options.
Including some brands: ELF BAR, Lost Mary, SKE
Chris Gallacher UWS managing director (Chris Gallacher) is said to be targeting the tens of thousands of convenience stores in the UK with this service.
- “We have market-leading prices and a good range of product types. Vapes are a very important commodity in convenience retail and now is the right time for us to go UK-wide. We are always looking for new channels of growth and United Vapes can deliver warehouse pricing directly to retailers’ doorsteps.
- “We will be sending out advertising emails to retailers, and this is not just limited to our own company’s retailers, but also the subscribers of some of our main competitors. We want to help all retailers in the UK grow in the e-cigarette category. We will be offering a wider range of product types than some of our competitors.”
Louise McKenzie, e-commerce and sales director, UWS. (Louise McKenzie) added that several brands working with wholesalers will be launching in the UK for the first time.
- “One of these brands is Japanese company Gippro, one of the top-selling vape companies in New Zealand, Australia, and Central Asia. The brand is already in more than 400 retail stores and is now entering the UK market exclusively through United Wholesale Scotland.
- “We will be running multiple point-of-sale promotions with partners in England. Many strategic partnerships with specific suppliers will also offer exclusive discounts – unmatched by any other business.”
- “United Vapes will be the only exclusive brand distributor. As the market leader in compliant e-cigarettes, we want to be at the forefront of the market and consolidate our position.
