On August 12, Action Against Smoking and Health (AASH) released its latest survey report, Smokefree Britain, which analyzes the behavior and behavioral changes of UK adults (18+) towards vapes. The report shows that fruit-flavored vapes are the most popular, disposable vape utilization remains at 30%, and the influence and utilization of smoke tar pouches is gradually increasing.
Editor’s note: Previously, the two supreme reports of the British anti-smoking and health action organization have been reprinted (“British study: Nearly 5.6 million adults use vapes, with a record high utilization rate). After obtaining the original reports, the key elements of the two supremacy reports have been compiled.
On August 12, Action on Smoking and Health (hereinafter referred to as “ASH”) published a new survey report, “Smokefree Britain”, which analyzes the behavior and behavioral changes of British adults (18 years old and above) on vapes.
The report shows that 11% of adults in the UK now use vapes, the highest recorded rate of use to date, with 5.6 million people using vapes. Here are two highlights to collate from the report.
Fruit-flavored vapes are the most popular
Fruit-flavored vapes are the most popular among UK adults in 2024, followed by menthol/menthol flavors and cigarette flavors, according to the ASH survey.
Specifically, fruit-flavored vapes accounted for 47% of the total, while menthol/menthol flavors and cigarette flavors accounted for 17% and 16%, respectively. This data demonstrates not only the popularity of fruit-flavored vapes but also the selection and variation of vape flavors in the U.K. In 2016, cigarette-flavored vapes were the most popular at 33%.
Also, when it comes to choosing vape flavors, the preference varies from one user group to another, which may be related to their smoking history and personal tastes.
The ASH report mentions that fruit flavors are also popular among traditional tobacco users (49%) and smokers (45%). The majority of vape users who had never used traditional tobacco preferred fruit-flavored vapes (61%).
Traditional tobacco quitters preferred menthol/menthol vapes, with 22% of tobacco quitters choosing this flavor. 23% of vapes were more likely to be chosen by dual customers who use traditional tobacco and vapes.
Use of disposable vapes stabilizing
While the adoption of disposable vapes stabilized in 2024, they remain popular among young people. The data shows that disposable vapes remain at 30%, while open and flexible vapes are at 53% and 15% respectively.
This table shows that the popularity of disposable vapes has risen rapidly from 2021 to 2023, with vape users increasing from 2.3% to 31%. Since 2023, this percentage has remained steady at 30%.
The survey shows that two-thirds (66%) of vape users say they only use one vape device.
In 2024, more than half of adults aged 18-24 use disposable vapes as their primary device.ASH cites convenience and price as key factors in choosing a device type. The most common reasons for choosing disposable vapes were convenience (32%) and the ability to get the desired flavor (21%)
ASH surveyed users who primarily use disposable vapes about their brand choices for disposable vapes, and the data showed that Elf Bar was the most popular brand at 52%; this was followed by Lost Mary (40%) and Crystal Bar (35%).
The popularity and use of nicotine bags is gradually increasing
The report shows a gradual increase in the influence and utilization of heated cigarette products and smoke tar pouches as alternatives to vapes. This may be related to marketing campaigns.ASH believes that the trend toward these alternatives may influence public health policy and vape regulatory measures.
In the case of heated cigarette products, there has been a gradual increase in awareness and utilization of heated cigarette products since the launch of IQOS in 2017.2024 In 2024, 37% of smokers reported having heard of these products, and 9.6% of smokers had tried them.
Smoke tar pouches (e.g., ZYN and Nordic Spirit) have higher public awareness than heated cigarette products. Data show that in 2024, 61% of smokers report having heard of these products, 3.3% of current smokers use smoke tar pouches, and 17% of smokers have tried them.
Follow us to get more updates: @zumo.official
