Russian lawmakers have proposed standardizing store signs that sell vapes, tobacco, and wine. They would limit their colors to gray, black, and white to make them less attractive to passersby, especially minors.
According to Zaks on December 3rd, Alexey Tsivilev, Member of the Legislative Assembly of St. Petersburg, Russia, Anton Shalaev, Director of Standardization of Russia, and Anton Alikhanovv, Minister of Industry and Trade Alikhanov suggested standardizing store signs that sell vapes, tobacco and alcohol to make them less conspicuous and attractive.
The State Duma supported the bill, noting that further regulation was needed. Zverev said that as the number of specialty stores increased, sales of vapes and smoke-tar products grew, and the lanterns and LED elements on these signs attracted passers-by, including minors.
He stressed that the logo not only conveys information to consumers about the types of goods but also inspires and sustains their interest in these products and promotes the industry’s development. According to the latest data, the legal turnover of e-liquids in Russia has increased by 43.7 times.
He suggested standardizing the design of these signs, limiting their colors to grey, black, and white to make them less conspicuous. He called on federal agencies to consider setting national standards for stores that sell harmful goods.
