The National Golf Course Owners Association (NGCOA) has entered into a partnership with OCHA to offer on!® Nicotine Mouth Pouches at a discounted price to its members through the NGCOA platform. In 2024, Helix’s shipments grew by 40%, with on!® Nicotine Bags are selling more than 160 million cans.
Core Watch:
- The National Golf Course Owners Association (NGCOA) has partnered with Helix Innovations, an Altria Group company, to promote nicotine bags on NGCOA’s platform, offering discounts.
- Helix released data that showed a 40% increase in shipments in 2024, with more than 160 million cans of nicotine bags sold on!
OCHA and the Golf Course Association of America enter into a partnership
According to a July 13 report by First Call, Helix Innovations, an Altria Group company, has entered into an executive-level partnership with the National Golf Course Owners Association (NGCOA), whereby Helix’s product, the nicotine pouch on! will be available to members at a discounted price through NGCOA’s Smart Buy member purchasing platform.
Mike Ketterman, NGCOA’s senior director of corporate partnerships, said the partnership will further drive demand for nicotine replacement products in the golf industry while supporting NGCOA’s key programs.
Offers its members discounted prices on nicotine bags!
According to the profile, Helix Innovations, the manufacturer of on! will be listed as a multi-year executive partner for several NGCOA’s key events, including the Multi-Course and Resort Operators Summit. The Golf Business Technology Conference and the Golf Business Conference.
Nick MacPhee, Managing Director and General Manager of Helix Innovations, said they are delighted to be working with the NGCOA to target thousands of golf-loving adult nicotine bladder pouch consumers over the age of 21. On! is packaged with its disposal bag storage bin to minimize waste and keep golf courses tidy.
Helix, which is headquartered in Richmond, Virginia, is said to be a wholly owned subsidiary of Ochia Group.
According to the release, in 2024, Helix’s shipments grew by 40%, with more than 160 million cans of on!® nicotine bags sold.
