According to a poll in the United States, nicotine customers have become a key group for Trump’s victory, Trump received 56% of the vote among nicotine users, with nicotine pack customers most inclined to support Trump. The Democrats’ ban on menthol tobacco could cause some nicotine customers to switch to supporting Trump.
Nicotine users a key group in Trump’s victory, US poll shows
According to the Daily Mail on December 16, a new poll shows that nicotine customers have become an important voter in Donald Trump’s victory in November. The survey showed that customers who used cigarettes, vapes, cigarette packs, or similar ZYN nicotine packs were more likely to support Republican candidates.
Percentage support at 56%
Cygnal surveyed 2,200 nicotine customers who voted. According to the data, 56% of them voted for Trump. That was 6 percent higher than the 49% turnout he received in the entire election. Meanwhile, only 40% of respondents voted for incumbent Vice President Kamala Harris.
Further analysis showed that customers who used cigarette packs or nicotine packs, particularly ZYN brand aficionados such as Robert Kennedy Jr. and Tucker Carlson, were the most likely to vote for Trump. Among such users, 62% support the Republican Party, while only 33% support Harris.
Fifty-seven percent of traditional tobacco customers lean toward Trump, while 40% back Harris. Fifty-four percent of vape users are invested in Trump, while 43% support Harris. In recent years, the administration has pushed ahead with a menthol tobacco ban, with 54% of menthol tobacco users saying they chose to support Trump.
In 2021, Biden revived the proposal to ban menthol tobacco products, but earlier this year. Health and Human Services Secretary Xavier Becerra announced a moratorium on enforcing the ban because more discussion was needed.
The survey also showed that a minority of nicotine customers prefer Trump. In the 2024 election, a whopping 47% of Spanish nicotine users said they voted for Trump. Trump, by contrast, received 37%t support among Spanish voters that year. In 2016, Trump received the support of only 28% of Spanish voters, but in 2020, the share is 32%. Black nicotine customers voted for Trump 31% of the time in 2024, 13% higher than the overall Republican vote among black voters, who were about 18%. ; Biden has the support of about 90% of black voters in the 2020 election. By 2024, Trump had doubled his share of the vote among black voters, getting one in five.
For Democrats, this result may be due in part to their push for a menthol tobacco ban. This product is more popular among black nicotine customers than other groups.
Rep. Don Davis (D) on the menthol ban, pointed out that the policy is not popular in his district, and more can be done to solve the problem besides the ban.
According to the survey, 54% of menthol customers voted for Trump. Many menthol users said they voted for Trump after hearing about the federal government’s ban on menthol products.
Also, Chuck Schumer, the majority leader in the Senate. Senator Chuck Schumer warned that ZYN was advertising on social media for the teen market and called on the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) to investigate.
The Cygnal survey showed that two-thirds of nicotine pack users voted for Trump.





