Serbian company Nelt Group announced that it has become the product distributor for Japan Tobacco International (JTI) in Albania. JTI stated that it has decided to adjust its business model in Albania and form a dedicated team for the market to deepen its cooperation with Nelt.
Key Points at a Glance:
- Nelt Group as JTI’s New Distributor in Albania
- Creation of 50 New Jobs in the Albanian Market
- JTI Adjusts Business Model and Forms Dedicated Team for Albania
- Previous Distribution Partnership in Bosnia and Herzegovina
Key Developments in the Partnership
December 23, 2025. According to SeeNews, Serbian company Nelt Group announced that it has become the product distributor for Japan Tobacco International (JTI) in Albania.
JTI’s Strategic Adjustment
Dejan Stojanovic, Sales Director for the Western Balkans at JTI, explained that the company has decided to adjust its business model in Albania. As part of this strategy, JTI has formed a dedicated team to deepen its cooperation with Nelt.
Creation of New Jobs in Albania
Alban Ujkashej, Executive Director for the Albanian market at Nelt Group, shared that the partnership with JTI has led to the creation of 50 new jobs in the Albanian market. He highlighted that this move presents new growth opportunities for Nelt in Albania, helping to strengthen the company’s market presence.
Previous Partnerships and Nelt Group’s Expansion
Nelt Group had previously worked as a distributor for JTI in Bosnia and Herzegovina, a partnership that has now extended to Albania.
Founded in 1992, Nelt Group currently operates in 14 countries, including Albania, Angola, Bosnia and Herzegovina, Montenegro, Croatia, Slovenia, Kosovo, Mozambique, Romania, North Macedonia, Serbia, and Zambia. The company employs over 5,500 people globally.
