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Lithuania’s new rule: public display of tobacco products banned from 2025

Lithuania's new rule: public display of tobacco products banned from 2025

Since 2025, the public display of cigarettes and related products and equipment in retail establishments will be prohibited in Lithuania, but the display of products in tobacco boutiques and counters will be exempt from this restriction.

Lithuania’s new rule: public display of tobacco products banned from 2025

Recently, the official website of the Lithuanian Drug. Tobacco, and Alcohol Control Agency reported that from the beginning of 2025. Lithuania will implement the revision of the law on the control of cigarettes, tobacco products, and related products. The new law amends regulations governing the retail sale of cigarettes and related products. According to Article 151 of the law, the public display of cigarettes and related products and equipment will be prohibited in retail establishments.

The ban does not apply to goods sold in tobacco specialty stores and tobacco product counters, as long as they are not displayed on the exterior window or other peripheral devices of the store or counter.

The new rules are as follows

In addition, Article 17 (1) of the law also provides for the prohibition of advertising of tobacco products. Even so, retail establishments are still allowed to provide some information about non-advertising characteristics of cigarette products, such as manufacturer information. The name of the cigarette product and related equipment, “sale” or “sale”, and pricing information for single or multiple packs of cigarette products.

According to Article 17 (6) of the law, such information can only be displayed in places where tobacco products and related equipment are sold, and it is prohibited to publish advertising forms such as brochures and leaflets that consumers can take away. In addition, copies and images of tobacco products, related products, or their packages and equipment are prohibited in retail establishments. By Article 17, paragraphs 3 and 5, the display of any other visual or graphic information not provided for in the retail location is prohibited.

The Lithuanian Minister of Economic Innovation issued Directive No. 4-495 on Sep 23, 2024. Detailing the rules for the presentation of information on cigarette products in retail establishments will come into force on January 1, 2025.

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