100 Days of Leadership and Vision
One hundred days after taking office, KT&G President Bong Kyung-wan emphasized communication, challenge, cooperation, and sharing as the foundation for achieving a world-class organizational culture.
Four Calculations for Organizational Excellence
In his message, “KT&G’s Four Calculations to Achieve a World-Class Organizational Culture,” Bong introduced an innovative approach:
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Build a company where employees are happy and can grow.
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Increase communication and cooperation through bold challenges.
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Eliminate inefficiencies (“−” and “×”).
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Share the benefits of growth (“÷”).
The message was sent to all employees worldwide, including an English version for international staff.
Strengthening Global Business and Organizational Efficiency
In his first 100 days, Bong has focused on enhancing the tobacco and next-generation product (NGP) businesses abroad while expanding health functional food as a new growth engine.
To drive performance, he established three new departments—Strategy, Marketing, and Production—and strengthened their accountability.
Additionally, he set up CIC and production headquarters in each overseas region to improve organizational efficiency and execution.
Building a Workplace for All Generations
Bong has been committed to creating a workplace that appeals to employees of all ages.
He personally visited manufacturing and sales sites in Korea, Indonesia, Mongolia, and the Taiwan Province of China, fostering a shared understanding of KT&G’s vision and supporting strong growth across key business areas.
Promoting Innovation and Direct Communication
Last month, Bong attended the World Youth Council appointment ceremony, reaffirming his commitment to corporate culture innovation both in Korea and globally.
He also chaired a “Direct Communication with Employees” meeting aimed at developing an innovative and flexible organizational culture.
The new Organizational Culture Innovation Program reflects employee feedback collected during its first 100 days of on-site engagement.
Commitment to Continued Dialogue
“I will continue to communicate directly and frequently with employees to hear their views on change and development,” Bong stated.
He emphasized the importance of open dialogue as the foundation for achieving higher performance and establishing KT&G as a standard for free and transparent corporate culture.
