Japan Tobacco Korea appoints new CEO
Japan Tobacco Korea announced the appointment of Irina Lee as its new CEO and plans to strengthen its product portfolio by introducing more new cigarettes and vapes tailored to the needs of adult smokers.
JTI Korea announced that it will appoint Irina Lee as the company’s new CEO on January 1, 2025.
Originally from Kazakhstan, Irina Lee has held various positions in various JTI markets, regions, and corporate headquarters.
In 2014, Irina Lee became Director of Marketing for JTI Kazakhstan, with overall responsibility for the local Marketing Department, before moving to the Marketing & Sales Department at JTI Headquarters (Geneva) as Director of Marketing & Sales Innovation for 2018 and Director of the “Winston” brand for 2021. Most recently, since 2023, she has served as Vice President. Marketing and Sales, supporting several markets and duty-free operations in Eastern Europe.
JTI said the addition of Irina Lee will bring new vitality to the company. JTI plans to launch more new tobacco and vape products to meet the needs of current adult smokers to strengthen the product portfolio.
Irina Lee says,
- In JTIII, I’m excited to be facing a new challenge in JTII Korea. Based on my experience in Central Asia, Eastern Europe, and headquarters. I will help JTII Korea expand its niche in the Korean tobacco market.”
British American Tobacco: Supports Revision of Korean Tobacco Law, Regulation of Synthetic Nicotine Products
British American Tobacco Korea said at the parliamentary public hearing that it supports the regulation of synthetic nicotine vape products through the existing Tobacco Business Act, and stressed compliance with Korean tobacco-related regulations.
According to N.EWS reported on December 27. The Planning and Finance Committee of the South Korean National Assembly recently held a public hearing on the amendment of the Tobacco Business Law, at which the existing Tobacco Business Law was discussed to regulate the use of synthetic nicotine vape products. “We agree on the need for regulation,” said BAT Rothmans Korea.
Earlier, the company launched a synthetic nicotine e-cigarette called “Nomad” in the South Korean market. It is reported that this is the first time British American Tobacco has launched a synthetic nicotine product in Korea.
At the meeting, BAT Korea stressed that while synthetic nicotine is not currently covered by South Korea’s tobacco law, the company agrees that such products need to be regulated and voluntarily comply with South Korea’s tobacco-related legislation.
