JTI Korea has announced that its next-generation heat-not-burn device, the Ploom AURA, will officially launch in South Korea on April 14. The company held a media briefing in Seoul on March 31, unveiling the product in South Korea for the first time. JTI Korea stated that the device features “Smart Heatflow” heating technology, which allows for precise control of the tobacco heating temperature.
Key Highlights
- JTI Korea has announced that the Ploom AURA will officially launch in South Korea on April 14.
- The company held a media briefing in Seoul on March 31, unveiling the product in South Korea for the first time.
- The Ploom AURA features “Smart Heatflow” heating technology, enabling precise control of the tobacco heating temperature.
- Users can choose from four distinct heating modes via the dedicated Ploom app.
- The product will be available in four colors and offers over 500 possible combinations through various accessories.
Ploom AURA Set for Official Launch in South Korea
April 1, 2026 — According to a report by the South Korean media outlet Etoday, Japan Tobacco International Korea (JTI Korea) has announced that its next-generation heat-not-burn device, the “Ploom AURA,” will officially launch in South Korea on April 14.
Ploom AURA Unveiled at Seoul Media Briefing
On the same day, JTI Korea held a media briefing in Seoul to unveil the Ploom AURA in South Korea for the very first time.
During the briefing, JTI Korea General Manager Irina Lee and Marketing Director Frederic Estripo took the stage to introduce the core values championed by the Ploom brand, as well as the key features of the Ploom AURA.
Advanced “Smart Heatflow” Technology Enhances Performance
JTI Korea stated that the Ploom AURA is a next-generation device that fully embodies the sophistication and refinement of the Ploom brand. The company emphasized that the product has been upgraded—based on consumer feedback—to be smoother, smarter, and slimmer.
The most distinctive feature of the Ploom AURA is its heating engine, powered by “Smart Heatflow” technology.
Customizable Heating Modes for Personalized Experience
The company explained that this technology enables precise control over the tobacco heating temperature, thereby delivering a richer and more consistent tobacco flavor experience. Users can utilize the exclusive Ploom app to select from four distinct heating modes, allowing them to customize flavor intensity and session duration based on their personal preferences and usage scenarios.
Notably, the “Long Mode” offers a maximum session duration of six minutes—a 20% increase over the standard usage time.
Battery Efficiency and Smart App Features
The product will be released in four color options and sold across multiple platforms.
JTI Korea stated that when operating in “Battery Saver Mode,” a fully charged device can support the consumption of up to 27 tobacco sticks.
The newly launched Ploom app also offers features such as battery status monitoring, device location tracking, and device locking capabilities. The company further noted that the Ploom AURA is slimmer and lighter than existing devices.
Design Options and Extensive Customization
The Ploom AURA will be available in four colors: Jet Black, Rose Gold, Navy Blue, and Luna Silver.
The company added that users can also personalize their devices using a variety of accessories—including front panels, back covers, and carrying cases—allowing for over 500 unique customization combinations.
Sales Channels and Availability
The product is scheduled to go on sale starting April 14 via the official Ploom website, as well as through e-commerce platforms such as Coupang and Naver.
