South Korea Philip Morris International (PMI) announced at TEREA, that to raise social attention to families in financial difficulties, Marlboro and other brands of tobacco packaging printed a high-risk family assistance slogan, the measure is part of PMI and South Korea’s administrative safety department cooperation, plans to expand to 50 products from January next year.
As reported by N.Ews on October 28, Philip Morris International Korea (PMI) announced that TEREA will represent its products. Four types of tobacco packaging, such as Marlboro, print the slogan “Assistance to high-risk families.” The move will be phased in at convenience stores across the country.
This campaign aims to inform families with social and economic difficulties to contact the Health and Welfare Counseling Center (129) or the local government service office for comprehensive counseling, emergency welfare support, and support for daily necessities. Starting in January, the company plans to apply this promotional announcement to all 50 products.
The measure is one of the effectiveness of the agreement signed in July between PMI and the Ministry of Administrative Security on the “Excavation of high-risk Families for publicity”. The slogan will be used for IQOS TEREAIluma dedicated smoke bombs Purple Wave. TEREA MarlbororoBlue and Gold, Marlboro Red products.
According to the relevant person in charge of South Korea PMI,
- “It is significant to use our products to eliminate welfare blind spots and raise society’s attention to families in need.” As citizens, we will strive to be attentive and dedicated to those in need.”
