In an interview with 2Firsts on September 6, Shivam, Founder, and CEO of Indian nicotine pouch brand MYNT, Bihani shared the company’s journey, market presence, and prospects in the nicotine pouch space.
On Sep 6, Shivam, Founder, and CEO of Indian nicotine pouch brand MYNT In an interview with Two Supremacy’s 2Firsts. Bihani shared the company’s history, market layout, and prospects in the nicotine pouch segment.MYNT, a 75-year-old company, has been working on nicotine pouches since it entered into the tobacco-containing market in 2019. It has an R&D and export business and is committed to improving product taste and customer experience through technological innovation.
The pharmaceutical background helps the nicotine pouch market layout
MYNT, formerly a pharmaceutical company, decided to focus on nicotine pouches after entering the field in 2019. Shivam Bihani points out that the company’s pharmaceutical experience provides a solid foundation for nicotine pouches production and quality control, which is one of the key factors that enable MYNT’s products to meet the stringent standards of the European and American markets. Currently, the company’s products are mainly exported to the European and American markets. Nicotine pouch products cannot be sold in India, and it is optimistic about the potential for globalization in the future.
MYNT faces stringent regulatory requirements for the export of nicotine pouches. shivam Bihani mentions that when the company enters the US market, it needs to fulfill the FDA’s PMTA (Pre-Market Tobacco Product Application) requirements, which not only consumes a lot of time and money but also poses a certain challenge to the company’s global growth. In addition to the U.S., MYNT has had to deal with restrictions on export eligibility in other countries, further emphasizing the importance of global compliance in the nicotine pouch industry.
The company focuses on the UK and Malaysian markets
To cater to different consumer needs, MYNT’s nicotine pouch items are packaged in two forms: in pouches and boxes. Shivam Bihani emphasized that MYNT can provide consumers with a better taste experience through technological innovations, which is one of the core competitive advantages of the company’s products. At the same time, the company focuses on design and has obtained relevant patent protection.
MYNT’s presence at the Malaysian exhibition expresses a strong willingness for global export development. Shivam Bihani revealed that the company is currently focusing on the UK and Malaysian markets. He believes that with the gradual popularization of nicotine pouch products worldwide, more nicotine-dependent people will be able to get rid of their smoking habits and reduce the health risks associated with traditional tobacco products.
Confidence in the future of nicotine pouches
Shivam Bihani is confident about the future of nicotine pouches. He believes that although nicotine pouches and vapes are both new nicotine products, they are significantly different in the market, which is very different. Nicotine pouches are becoming more and more popular among consumers around the world due to their smokeless and convenient features, and have huge market potential.
Regarding the company’s development plan, Shivam Bihani said that the company will continue to be committed to the nicotine pouch field, and will continue to deepen this market in the future to provide professional and safe smokeless nicotine products to customers around the world, without considering expanding to bubble gum or other pressed products.
MYNT’s globalization strategy not only demonstrates India’s potential in the nicotine pouch segment but also provides new ideas for the development of the nicotine pouch global industry.
