According to a report by the French Anti-Tobacco Coalition, 229 influencers have illegally promoted nicotine-containing products on Instagram since 2019, with related posts reaching more than 24 million people, mainly affecting young people. The French government plans to ban nicotine products and has listed nicotine bags as a key regulatory target.
Key points:
1. A report by the French Anti-Tobacco Coalition revealed that 229 Internet celebrities illegally promoted nicotine-containing products.
2. More than 24 million people were affected by illegal advertising, mainly among young people.
3. The French government plans to ban nicotine products and has listed nicotine bags as a key regulatory object.
French Coalition Against Tobacco Report: Government to Ban Nicotine Bags
According to Francebleu on March 11, according to a report by the French Anti-Tobacco Alliance Francaise contre le tabac, since 2019, A total of 229 influencers have been promoting vapes and nicotine packs on Instagram in violation of a French law that has been in force since 2016.
Since June 2023, the ban has been extended to all nicotine-containing products, including nicotine packs. Most of these activities are illegal and aimed at attracting a new generation of consumers, the Anti-Tobacco Coalition said in its report.
According to the report, between 2019 and 2024, 948 promotional posts about tobacco and nicotine products were posted on Instagram, reaching more than 24 million people, mainly young people. Brands released include Vuse and Blu, as well as the nicotine bag Velo.
Marion Catellin, director of the Anti-Tobacco Coalition,
- “It is unacceptable for the tobacco industry to promote its products on social networks with impunity.”
The Anti-Tobacco Coalition is calling on the government to ban nicotine packs and all future similar products as soon as possible, stressing that more radical measures are needed in the face of an industry that is heavily promoting the nicotine addiction market.
The French government has made nicotine bags a priority for regulation. Health Minister Yannick Neuder submitted a draft decree to the European Commission at the end of February on the prohibition of products containing nicotine in the mouth, which would apply to the production, import and distribution of the French mainland and its overseas territories.
