Philip Morris International Egypt, which is related to HEETS, announced another price increase of 5 EBP for brands such as TEREA, Merit, Marlboro, and L&M. The company promised to display prices transparently through QR codes.
According to Ahram. Online on November 7. Philip Morris Egypt raised the price of its cigarette products by 5 Egyptian pounds for the third time this year, according to a new price list published on Thursday (7th).
This adjustment involves HEETS and TEREA heated tobacco products and all types of L&M from traditional cigarette brands Merit and Marlboro.
PMI promised that the latest offer, effective from Friday (8th), will transparently display the QR code feature launched in 2022 on product packaging.
Ali Nevzat Karaman. Managing Director of PMI Egypt and the Levant said the company is committed to meeting the needs of adult smokers and tobacco tar users in Egypt while supporting its ambitious vision for a smoke-free future.
Under the new price list, a pack of tobacco will rise from 90 Egyptian pounds ($1.8) to 95 Egyptian pounds ($1.9). Marlboro rose from 84 Egyptian pounds ($1.7) to 89 Egyptian pounds ($1.8), while L&M tobacco rose from 64 Egyptian pounds ($1.3) to 69 Egyptian pounds ($1.4). At the same time, the price of HEETS Selections. HEETS Dimensions and TEREA rose from 64 to 69 ($1.30) and the price of TEREA rose from 69 to 74 ($1.50).
The last price adjustment of the Egyptian PMI was reported in April this year. In addition, Egypt’s largest cigarette manufacturer East Company on Tuesday (5) also announced that it will raise the price of local products, including cigarettes, by 12%. In May, the company announced it had acquired a 14.7 percent indirect stake in Orient.
