Since ELFBAR entered the South Korean market in 2023, it has covered nearly half of the vape retail stores across the country, with a market share of over 90% in the core area of Seoul.
Key points:
- ELFBAR won the “Best Brand Award for Korean Consumers 2025”, with the category being “Disposable vapes”.
- Its product, Ice King, won the Gold Award of MUSE Design in 2025. It has five levels of cold sensitivity adjustment, three modes, and the functions of visual battery level and air flow adjustment.
- Since ELFBAR entered the South Korean market in 2023, it has covered nearly half of the vape retail outlets in South Korea, with a market share of over 90% in the core area of Seoul.
- The King series. BC series and ELFLIQ e-liquids under its brand have gained wide recognition from local users for their “high cost performance”.
- The South Korean market is a key investment market for it, and in the future, it will continue to expand product innovation and channel layout.
ELFBAR’s retail penetration in Korea is nearly 50%
According to a report by PR Newswire on May 8th. ELFBAR announced that it has won the “Korean Consumer Best Brand Award 2025”, with the winning category being “disposable vapes”.
The award-winning product is the new product. Ice King, launched by ELFBAR in South Korea in December 2024. As the first device of ELFBAR that supports user cold sensitivity adjustment, Ice King introduces five-level cold sensitivity adjustment, supplemented by three suction modes, an adjustable airflow system, battery level and vape liquid display screen. The Design inspiration of the device’s shape comes from ice cubes. It has an irregular cold shell and “ice block-shaped adjustment buttons”, and thus won the Gold Award of the MUSE Design Awards in 2025.
Since entering the South Korean market in January 2023. ELFBAR has rapidly expanded its local channels, achieving coverage of nearly 50% of South Korea’s vape retail terminals. In the core area of Seoul, the store penetration rate exceeds 90%. The channel construction mainly relies on in-depth cooperation with local partners.
On the product side. ELFBAR has launched the King series. BC series and its e-liquid brand ELFLIQ in South Korea.
ELFBAR stated that in the future, it will continue to enhance the research and development of localized products and channel coverage to further serve adult consumers.
