ELFBAR and LOST Mary announced the formation of an advisory board in the UK, made up of government, medical, and law enforcement experts, to provide strategic guidance on tackling issues such as youth vape use, environmental impact, and illicit trade, with plans to roll out the mechanism to other international markets.
ELFBAR and ELFBAR LOST To provide strategic guidance to the brand, MARY announced the formation of an advisory board in the United Kingdom.
Brings Together Government, Medical and Law Enforcement Professionals
The committee is made up of senior executives from relevant fields in the UK, including senior executives from national and local government, medical professionals, and law enforcement agencies. Members are responsible for providing key advice on the work and operations of both brands.
ELFBAR and LOST Victory global vice president MARY Xiao said:
- “The establishment of this committee means that ELFBAR and LOST MARY global operations are a milestone. This is consistent with our long-term commitment to be a responsible market leader in the world’s vape industry and to explore the role of vape products in smoking cessation.”
- “The committee also stated that we intend to address issues such as youth vape use, environmental impact, and illegal trade. Starting with the UK, we also want to extend this mechanism to other markets around the world, including the Middle East and Africa.”
- “Members of the UK Advisory Board have held senior positions in their respective industries and have direct work experience in law enforcement in vape-related environmental and Chinese health services (NHS). We are proud to have such a group of experts who bring a wealth of expertise to guide us to become a more socially responsible corporate citizen.”
Members of the UK Advisory Board include:
- Steve Bennett, former Director of Investigations at the National Crime Agency;
- George Eustice, former MP, Secretary of State, Department for Environment, Food and Rural Affairs (George Eustice);
- CEO Susie Kemp, former Chief executive of Swindon District Council and Deputy Chief executive of Surrey County Council (Susie Kemp);
- Lord Porter, former municipal party chairman and Chairman of the Local Government Association;
- Qualified health psychologist with 20 years of experience in smoking cessation and reducing tobacco harm. Saairah Salim-Sartoni, with NHS experience (Sarah Salim-Sartoni);
- There were no party MPS, former Labour MPS, and special advisers to President Gordon Brown and Business Minister Lord Hutton Lord Walney.
