Haypp Releases “2025 Haypp Wrapped” Report on UK Nicotine Pouch and Vape Consumption
British online retailer Haypp has released its “2025 Haypp Wrapped” report, revealing insights into the flavor preferences and market share of nicotine pouches and vapes in the UK. The report shows that mint flavors dominate the nicotine pouch market, while vape users prefer berry flavors.
Key Takeaways:
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Mint Flavors Lead the Nicotine Pouch Market.
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Berry Flavors Are the Most Popular Among Vape Users.
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Velo and Nordic Spirit Lead the Nicotine Pouch Market.
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Elf Bar and Vuse Are the Most Popular Vape Brands.
Nicotine Pouch Flavor Preferences
December 24, 2025 – According to Convenience Store, Haypp’s “2025 Haypp Wrapped” report reveals distinct preferences in the UK nicotine pouch market.
Most Popular Flavors
Peppermint is the most popular flavor, accounting for 24% of the market. Spearmint ranks second at 14%. Other popular flavors include Cold Mint, Menthol, and Chili, which account for 9%, 6%, and 5%, respectively.
Vape Flavor Preferences
Berry and Mint Dominance
In the vape market, Cold Mint ranks as the top flavor, with 13% of consumers preferring it. Blueberry follows at 12%, while Mixed Berries comes in third at 11%. Other flavors like Tobacco and Strawberry hold 9% and 8% of the market share, respectively.
Market Share of Leading Brands
Nicotine Pouch Market Leaders
In terms of market share, Velo (British American Tobacco) leads the nicotine pouch market with 35%, followed by Nordic Spirit (Japan Tobacco) with 14%. Zyn (Philip Morris International), On! (Altria), And XQS (Scandinavian Tobacco) are also significant players.
Vape Market Leaders
In the vape market, Elf Bar takes the lead with a 28% market share, followed closely by Vuse at 25%. Other notable brands include Lost Mary (18%), SKE (13%), and Blu (10%).
Conclusion
Markus Lindblad of Haypp noted that mint flavors continue to dominate both the nicotine pouch and vape markets, while berry flavors are also highly favored among vape users.
