Vuse, the vape brand under British American Tobacco, has officially launched its new Vuse Ultra device in UK convenience stores. Initially, it will be available in approximately 2,000 retailers, initially offering four flavors. The device retails for £30, while a pack of two pods retails for £9.
Key Points:
- Vuse has begun rolling out its Ultra device to UK convenience stores. It supports adjustable flavors and nicotine levels via an app, and includes features like “find device” and “wireless charging.”
- It has launched in UK e-commerce channels and is expanding into convenience stores, initially focusing on approximately 2,000 stores in London.
- It offers eight flavors, and each pod contains 2ml of e-liquid, good for 2,000 puffs.
- The device costs £30 (approximately $40), and each pod costs £9 (approximately $12). British American Tobacco sales representatives are supplying the device to selected retailers.
British American Tobacco’s Vuse Ultra Vape enters the UK offline market
According to a report by Talking Retail on August 5, Vuse. The vape brand under British American Tobacco has begun rolling out its Vuse Ultra device to UK convenience stores.
According to the product description, the new device features a built-in chip that connects to an app on the user’s phone via Bluetooth, allowing users to personalize the device to their preferences. Features include adjustable flavor intensity and nicotine content, usage tracking, and checking e-liquid levels.
Users can also receive battery life updates, remotely and automatically lock the device, and use the “Find My vape” feature if the vape is misplaced. Other features include wireless charging and “Vapor Control,” which allows for customizable vapor concentration.
Susanna De Iesu, Commercial Director for the UK and Ireland at British American Tobacco (BAT), said:
- “Not every vape user is the same. Vuse’s Ultra range is centered around the ability to personalize their device and provide a convenient charging experience.”
The device launched on Vuse’s website in July and is now gradually being introduced into convenience stores.
In the independent retail sector, the initial rollout is centered in London, with approximately 2,000 stores selected to begin selling the device and its refill cartridges.
The range features eight flavors, but most retailers currently offer only four: Cherry Iced, Iced Mint, Classic Tobacco, and Dragon Fruit Pomegranate.
The device retails for £30 (approximately $40), while the recommended retail price for a pack of two pods is £9 (approximately $12). Each pod contains 2 ml of liquid (20 mg of nicotine), providing 2,000 puffs.
Initially, British American Tobacco sales representatives will be supplying selected retailers, according to reports.
