British American Tobacco (BAT) Korea announced on the 11th that its heated tobacco brand, glo, will launch its second season of the “Live Life in Color” brand campaign. This campaign, which has been upgraded to a participatory format, will integrate consumer preferences and lifestyles, focusing on the “discoverglo” membership program on the official website. This has received positive feedback in the first half of the year.
Key Highlights:
- Campaign Launch: British American Tobacco’s heated tobacco brand, glo, will launch its second season of the “Live Life in Color” brand campaign, upgrading it to a participatory program tailored to consumer preferences and lifestyles.
- Key Project: The “Color Badge Campaign” returns on the 25th, enhancing user engagement through phased tasks and colorful badge designs on the official website.
- User Strategy: Strengthen user engagement, focusing on the “discoverglo” membership program; plans to launch new Neo cartridges specifically for the Hyper series to expand consumer touchpoints.
British American Tobacco Korea focuses on membership programs
According to a report by enewstoday on August 11th. British American Tobacco Korea will launch its second season of the “Live Life in Color” brand campaign for its heated tobacco brand, glo, through 2025. The second season of events has been upgraded to a participatory program that reflects consumer preferences and lifestyles. Leveraging the “discovering” membership program on the Glo official website. Which received positive feedback in the first half of the year, the company plans to further strengthen consumer engagement.
Launch of the new GLO 2025 brand season
The “Color Badge Campaign,” a flagship event, will return on the 25th under the theme “Color Our Universe.” The campaign will structure the consumer experience on the discovery website into phased tasks, and through more colorful badge designs, consumers will be able to add a touch of color to their worlds.
A representative from BAT stated, “The second season of the ‘Colorful Life’ campaign is designed to bring positive energy to everyday life through Glo’s diverse products and colorful content.” He added, “In particular, we will further expand our consumer touchpoints through various initiatives. Such as strengthening the membership program and launching the new Hyper series vape cartridge, Neo.”
