British American Tobacco’s (BAT) newest heated tobacco device, glo, was launched for the first time in Bosnia and Herzegovina with the HYPER PRO. Emphasizing its outstanding contribution to the national economy. BAT said that the launch of the device is an important step towards achieving the goals of its “Smokefree Future” strategy.
According to Bljesak. On June 20, British American Tobacco (BAT) debuted the HYPER PRO, Bosnia and Herzegovina’s newest heated tobacco device, glo.
Previously, glo HYPER in Croatia, Serbia, Italy, Poland, Japan, and other countries, PRO has been launched. With Glo. HYPER With the launch of PRO, BAT has become the first to offer all categories of smokeless goods (including vapes, cigarette tar pouches. And now Glo) on the market in Bosnia and Herzegovina. HYPER Tobacco Company, PRO heated cigarette merchandise). The company claims that these are also an important step in BAT’s commitment to A Better Tomorrow™ vision of a smoke-free world by transforming smokers from the cigarette commodities of the past to low-risk alternatives. The goal is to become a leading smoke-free company by 2035.
BAT will develop a smoke-free market in BH
In addition, BAT emphasized its great contribution to the economy of BiH. In addition to BAT’s corporate office and iNovina, BAT owns more than 400 iNovina kiosks across the country and directly employs more than 1,000 people in BiH, providing additional local employment opportunities. 2023 BiH’s state budget provided $336 million (KM) for Marco.
Johan Baguca, Director of BiH, said:
“Glo HYPER PRO is not only a device, but also a perfect combination of technological innovation and beautiful design. It aims to introduce new technologies such as the smart LED screen and HeatBoost induction heating system… The most important thing for us is the satisfaction of almost 9 million adult glo users worldwide. We are confident that this device will be well accepted in BiH as well. As the only company in the industry offering a full range of low-risk smokeless products in BiH. It will certainly further enhance our market position.”
Zvonko Kolobara, who is BAT’s General Manager for the Adriatic region (Zvonko Kolobara), said:
“I am proud of the launch of our GLO Service HYPER PRO device, which makes the entire Adriatic market, including Bosnia and Herzegovina, fully inclusive of low-risk product types in everyone’s BAT product line. This is very important for Bat and our future business. It is crucial that we need to submit as wide a range of alternative products as possible to provide low-risk alternatives for our customers, adult smokers. Over the past three years, the bat has invested more than $1.4 billion in research and development, and commercialization. And support our low-risk cigarette and tobacco tar product portfolio. These efforts are important. To embrace these products, we need clarification.
Currently, Glo HYPER is available at Inovina news kiosks and other points of sale in BH, where PRO devices are available.
Translated with DeepL.com (free version)
