BAT Japan to Launch Two New VELO Nicotine Pouch Flavors
British American Tobacco (BAT) Japan will launch two new VELO nicotine pouch products on February 2, 2026: “Smooth Peppermint Medium” and “Breezy Mango Intense.” Both products will be available through the glo&VELO official online store, the glo Store Ginza, and nationwide tobacco retailers.
Key Points
- BAT Japan is expanding the VELO lineup with two new flavor categories, mint and fruit, covering both “medium” and “intense” nicotine strength preferences.
- Each product contains 15 pouches per can, with 4mg nicotine for the mint variant and 6mg for the mango variant.
- The suggested retail price for both products is 360 yen (approximately $2.30).
- Sales will begin on February 2, 2026, across online and offline channels.
Official Announcement and Launch Timing
According to NEOSMO, BAT Japan confirmed that the two new VELO products will officially launch on February 2, 2026, further strengthening its nicotine pouch portfolio in the Japanese market.
Product Overview: VELO Smooth Peppermint Medium
“Smooth Peppermint Medium” is positioned as an entry-level product, combining a sweet peppermint aroma with a mild cooling sensation. It has a nominal nicotine strength of 4mg, includes 15 pouches per can, and carries a suggested retail price of 360 yen.
Product Overview: VELO Breezy Mango Intense
“Breezy Mango Intense” delivers a richer fruit profile, featuring mature mango blended with tropical notes of passion fruit and orange. Designed for users seeking stronger stimulation, it contains 6mg of nicotine per pouch, with 15 pouches per can, priced at 360 yen.
Sales Channels and In-Store Trial Programs
Both products will be sold via the glo&VELO official online store, the glo Store Ginza, and tobacco retailers nationwide. The report also noted that the Glo Store Ginza offers trial experiences for VELO products with “Medium” stimulation levels, with similar trial initiatives promoted on the brand’s official website.
