On June 27, RJ Reynolds Vapor Company (RJRVC), a subsidiary of Reynolds American Inc., submitted to the U.S. FDA the Vuse Pro before Marketing. Vape Merchandise Application (PMTA). The company said the Vuse Pro utilizes advanced age-verification technology and a mobile app to ensure that only verified adults can use it.
Pledge to prevent minors from accessing vapes
June 27, British American Tobacco (BAT). Reno USA Inc. Subsidiary operator of RJ Reynolds Vapor Company (RJRVC), announced that it has submitted to the U.S. Food and Drug Administration. (FDA) that the product Vusee has been submitted to the Pro age-required device before the market to apply for a Cigarette Merchandise Application. (PMTA).
The Vuse Pro is a vape tar delivery system (ENDS) device platform that connects to a mobile application that verifies the age of the consumer before use through a third-party provider. Thereby verifying that the adult customer is at least 21 years old. 21 legal minimum purchase age for the purchase of cigarettes and atomized merchandise. Additionally, only verified adult customers can unlock the device and use the Vuse. Cigarette cartridges that are compatible with the Pro.
To further ensure safe use of the device. The technology and mobile app also support features such as auto-lock and proximity lock.
Tim Nestor, Executive Vice President of Research and Development (Tim Nestor), said:
- “Our submission of the PMTA application to the FDA reflects our commitment to choosing adult cigarettes and consumers who also prevent minors from touching our products. We never want our products to fall into the hands of minors. The Vuse Pro ENDS platform provides adult consumers with a solution that restricts underage applications and offers flavors and unique experiences that appeal to adult smokers.”
Under U.S. law, any new cigarette product entering the market must be sold in the U.S. after obtaining FDA authorization.
Reynolds & Co. provided nearly 80,000 pages of scientific data to the FDA for review as part of the submission, including 97 scientific research projects.
