Australia Launches New Phase of “Give Up For Good” Campaign
The Australian Government launched a new phase of its “Give Up For Good” campaign on January 19, 2026, providing additional resources and support to help people quit smoking and vaping.
Key Points at a Glance
- Date: January 19, 2026.
- Action: Launch of a new phase of the Give Up For Good campaign.
- Focus: Nicotine addiction and the health risks of smoking and vaping.
- Target Audience: Young vapers, adult vapers, adult smokers, and First Nations adult smokers.
Campaign Objectives and Public Health Focus
According to the Australian Government, on January 19, 2026, the new phase of the campaign is designed to help people overcome nicotine addiction and live healthier, nicotine-free lives. It addresses both quitting smoking and vaping, as well as preventing initiation.
Highlighting the Health Risks of Smoking and Vaping
The campaign emphasizes the reality of nicotine addiction and outlines the health risks associated with smoking and vaping. Smoking remains the leading cause of preventable death in Australia, responsible for an estimated 66 deaths per day, equivalent to one death every 22 minutes. Vaping is linked to symptoms such as shortness of breath, persistent coughing, wheezing, nausea, and dizziness, and may cause lung damage.
Targeted Messaging for Different Groups
This phase of the campaign delivers customized advertisements and information tailored to specific audiences, including young people who vape, adults who vape, adult smokers, and First Nations adult smokers.
Nationwide Multi-Channel Advertising Rollout
The campaign will run through June across television, cinema, digital video and audio, social media, radio, and outdoor advertising. It will also include advertising on the Uber app and streaming service “pause screens,” designed to deliver reminders at moments when the urge to smoke or vape is more likely to occur.
Part of Broader Tobacco and Nicotine Control Efforts
The campaign forms part of the Australian Government’s broader commitment to tobacco and nicotine control and is being implemented alongside new legislation and stronger enforcement measures.
Support and Quit Resources Available
The campaign promotes multiple support options for those seeking to quit, including calling Quitline (137 848). Visiting quit.org.au, consulting a healthcare professional, or downloading the My QuitBuddy app. It also provides links to promotional websites tailored for both adults and teenagers.
